For the whole time it was in theaters, Avatar was the beneficiary of Oscar buzz and had the status of a "must see" movie event. Star Wars could very well have a similar slow burn to the number one position, particularly if word of mouth is strong. For what it's worth, Avatar opened with "only" $77 million in the States and eventually grossed $749.7 million by the time its run was over. That doesn't mean that The Force Awakens will not be able to work its way up the all-time charts. Again, Star Wars will be a major smash, but the record books may still belong to Chris Pratt and his raptors. Also, many consumers will be frantically finishing their holiday shopping and preparation, simply not having time to make the trek to a theater. Abrams' film is coming out in the middle of December, where inclement weather could become a roadblock for moviegoers living in certain markets. However, it may be wise for people to cool on the notion of it surpassing Jurassic World. Now, it's entirely likely that with the IMAX and 3D premiums (coupled with fervent anticipation), The Force Awakens will break new ground and cross the $100 million milestone in its opening weekend.
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